위기관리(Crisis management) : 네슬레, 킷켓, 오랑우탄, 그린피스
기업 사례로 살펴보는 위기관리 전략의 좋은 예와 나쁜 예.
[소셜미디어 시대, 위기관리 전략] 트위터? 페이스북? 위기관리 전략이 필요할 때
기자명이정환 기자
black@mediatoday.co.kr
입력 2011.03.20 11:55
https://www.mediatoday.co.kr/news/articleView.html?idxno=94432
Greenpeace attacks Nestlé with 'Kit Kat' viral
by Sara Kimberley
https://www.campaignlive.co.uk/article/greenpeace-attacks-nestle-kit-kat-viral/991089
Greenpeace attacks Nestlé with 'Kit Kat' viral
Government / Non-Profit March 18, 2010 Greenpeace attacks Nestlé with 'Kit Kat' viral LONDON - Greenpeace has launched a shocking viral as part of a campaign against Nestlé to highlight the company's use of palm oil, the farming of which, the charity cla
www.campaignlive.co.uk
Atifa Hargrave-Silk Apr 12, 2010
Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook
https://www.campaignasia.com/article/social-media-blunder-nestle-censorship-fuels-firestorm-on-twitter-and-facebook/213070
Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook | Opinions | Campaign Asia
It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted attack messages that forced the brand to make an extraordinary about-turn.
www.campaignasia.com
