포지셔닝 전략 : 제품군, 제품범주(Product category) -쎄븐업 언콜라 캠페인, 7-up, Uncocla
August 8, 2018
UNADVERTISING.
https://davedye.com/2018/08/08/unadvertising/
UNADVERTISING.
Successful companies rarely take chances. Why would they? Often, it’s hard to pinpoint why exactly why things are going well, so they’re careful not to rock the boat. It makes advertisi…
davedye.com
Uncola: Seven-Up, Counterculture and the Making of an American Brand
December 4, 2017
https://blogs.library.duke.edu/rubenstein/2017/12/04/uncola/
Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale
Post contributed by Claire Payton, John W. Hartman Center for Sales, Advertising & Marketing History intern and Ph.D. candidate, Duke University Department of History It was 1967, and people weren’t drinking Seven-Up. Well, a few were: consumers most
blogs.library.duke.edu
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