광고는 죽었다. Old School Advertising is Dead. R.I.P. (Rest In Peace)
The Death of Advertising : Roland T. Rust and Richard W. Oliver
Journal of Advertising, Vol. 23, No. 4 (Dec., 1994), pp. 71-77 (7 pages)
https://www.jstor.org/stable/4188952
CONCLUSIVE PROOF… TRADITIONAL ADVERTISING IS DEAD!
https://adscam.typepad.com/my_weblog/2009/12/conclusive-proof-traditional-advertising-is-dead.html#
Conclusive proof… Traditional advertising is dead!
In what may be the best illustration of how the ad biz is changing in a very dramatic way, the news that Pepsi has shitcanned all of its Super Bowl ad budget to focus on the new Pepsi Refresh Project,...
adscam.typepad.com
Rest in peace advertising (1729-2010) mind and soul deceiver, lie teller and exaggeration expert : killed by the power of word of mouth marketing
Rest in peace advertising 1729-2010 mind and soul deceiver lie teller and exaggeration expert killed by the power of word of mou
Kode Buku : 210458 Kode Klasifikasi : 659.1 Judul Buku : Rest in peace advertising (1729-2010) mind and soul deceiver, lie teller and exaggeration expert : killed by the power of word of mouth marketing Edisi : - Penulis : Sumardy, Marlin Silviana dan Meli
elibrary.bsi.ac.id
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