영화를 활용한 프로모션, 네슬레 : 윌리웡카와 초콜릿 공장(Willy Wonka & The Chocolate Factory), 황금 티켓(Golden ticket), 2011년 뉴욕 맨하탄 ‘움파룸파(Oompa Loompas)’, 2012년 영국 “We Will Find You”
영화를 활용한 판촉 기법
링크 : http://blog.hsad.co.kr/278
2002/09-10 : 특별기고 - 영화를 활용한 판촉 기법
영화와 현실을 넘나드는 ‘황금 티켓 프로모션’의 비밀 영화를 활용한 판촉 기법 서 구 원 | 호주 University of Wollongong 박사과정 kws63@uow.edu.au 우리는 가끔 영화를 보면서 가상현실의 세계로 빠져
blog.hsad.co.kr
pdf:
Win ABC Radio Sydney's Golden Ticket
Posted 16 Jan 202516 Jan 2025, updated 17 Jan 2025
https://www.abc.net.au/sydney/win-abc-radio-sydney-s-golden-ticket/104811784
Win ABC Radio Sydney's Golden Ticket - ABC Sydney
702 ABC Radio Sydney has your chance to win tickets to some of Sydney's biggest events.
www.abc.net.au
WILLY WONKA GOLDEN TICKET™ Game Offers Lucky Player A Chance To Win Up To $1 Billion
Largest Multi-State Linked Instant Lottery Game Prize in U.S. History
May 11, 2017, 08:45 ET
TAB offers $1m prize as part of Willy Wonka themed Golden Ticket promotion
Miranda Ward
April 29, 2016 12:30
https://mumbrella.com.au/363237-363237
2011년 뉴욕 맨하탄 ‘움파룸파(Oompa Loompas)’ 사례
Oompa Loompas Invade Manhattan To Promote Collector's Edition 'Wonka' Movie
October 18, 2011 / 8:11 PM EDT / CBS New York
Oompa Loompas Invade Manhattan To Promote Collector's Edition 'Wonka' Movie
Movie director Mel Stuart along with the actors and actresses who played Veruca Salt, Violet Beauregarde and Mike Teevee attended.
www.cbsnews.com
2012년 영국 네슬레 “We Will Find You” 프로모션
Kit Kat chocolate bars fitted with GPS for Nestlé competition
Liz Gyekye 18 September 2012
https://www.packagingnews.co.uk/news/gps-kitkat-chocolate-bars-18-09-2012
Kit Kat chocolate bars fitted with GPS for Nestlé competition
Nestlé has fitted its Kit Kat chocolate bars with GPS enabled devices to support its latest competition.
www.packagingnews.co.uk
